User-generated content (UGC) has emerged as a game-changer for businesses looking to connect with their audience.

Unlike their macro counterparts, micro-influencers typically have smaller but highly engaged followings.

As brands turn to digital marketing strategies, choosing between a freelance marketplace or an influencer marketplace becomes crucial.

Finding the right influencers who align with your brand values and resonate with your audience can be a daunting task.

As an influencer, understanding what brands look for can significantly enhance your chances of collaboration.